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Our mission is to meet the needs of consumers from different migrant communities living in France and help them enjoy an authentic taste of home, allowing them to stay connected to their roots and cultures. We also help European consumers who wish to discover new and more exotic flavours. Customers started to rely on our structures to have products 'always in stock' and 'almost all ethnic products' we started to buy in bulk. As these communities settled and integrated and the popularity and trust of our shops grew, so did our business. Over time, our retail business grew. Today, with over 20 years of experience, the management team decided to centralise the import of goods for their structures; and to develop the food sales activity as a wholesaler by creating the company Creodia.

Our values

TRUST Quality products, good value for money and a service adapted to your needs. ATTENTIVE Attentive and attentive to our customers. We are always on the move at our customers' points of sale and also welcome them in our showroom and meet their expectations with kindness, friendliness and precision. RIGOUR Demanding with ourselves, with an eye for detail and a taste for a job well done, we carry out our work with conviction and passion

The early years were marked by many trials and tribulations, with many products lacking a full list of ingredients or sometimes even labels. Many foreign suppliers did not meet the standards necessary to bring products into France, as "word of mouth" was the usual method of selling in these countries. The management team worked hard to fill this knowledge gap, providing standards to be met in France to its partners. Today, for the latter, we have become an essential distribution channel to achieve national and European awareness. Mutual trust and cooperation have enabled all parties to grow together. Customers started to rely on our structures to have products 'always in stock' and 'almost all ethnic products' we started to buy in bulk. As these communities settled and integrated and the popularity and trust of our shops grew, so did our business. Over time, our retail business grew. Today, with over 20 years of experience, the management team decided to centralise the import of goods for their structures; and to develop the food sales activity as a wholesaler by creating the company Creodia.

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